OUR BRANDS

A powerhouse of in-house brands, each crafted with purpose, passion, and a bold vision to lead, inspire, and make an impact.

Urban A2Z Lifestyle, based in the vibrant heart of Dubai, is more than just a brand, it’s a bold cultural movement redefining the pulse of urban living across the UAE and beyond. We celebrate the raw energy of skateboarding, the rhythm of hip-hop, the passion of basketball, and the expressive power of graffiti, weaving these elements into everything we create. Rooted in the streets and driven by innovation, we craft unforgettable experiences through dynamic events, immersive storytelling, and interactive digital platforms. Our mission goes deeper than style or trends, we’re here to amplify voices, empower communities, and create spaces where creativity, diversity, and individuality thrive. With a strong commitment to grassroots engagement, we nurture a sense of belonging and inspire the next generation to express, connect, and lead. At Urban A2Z, we don’t just follow culture, we live it, shape it, and move it forward.

Egaming isn’t just a passion; it’s a movement. At eGameUnity, we are redefining competitive gaming in the UAE and beyond by building a thriving ecosystem where talent meets opportunity. Whether you're a casual gamer, an aspiring professional, or an industry enthusiast, we serve as the bridge between passion and success. With a proven track record including the successful organization of the first UAE World Gaming Competition, we are on a mission to deliver unforgettable competitive experiences while empowering gamers to turn their skills into careers. From high-stakes tournaments and player sponsorships to influencer development and industry networking, we are committed to connecting players, building champions, and shaping the future of Egaming. This is more than gaming—it’s your battlefield. Welcome to the future of Egaming.